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DRAFTFCBlog - Thoughts, Insights and Opinions on the Ad Industry > Posts > The Next Big Thing or The Next Big Fight?  

 
5/10/2010
The Next Big Thing or The Next Big Fight?
Posted by Soraya Eltomey, Associate, Corporate Communications

Facebook’s Open Graph…friend or foe? I’ve pondered this question since Facebook’s CEO Mark Zuckerberg recently announced the new platform. As word of mouth is often viewed as the most powerful form of communication, Open Graph might prove to be beneficial to consumers and marketers alike. On the other hand, it already has fueled the fire amongst a number of privacy groups and Senators already lobbying for stronger regulation and protection of private information. I sat down with Draftfcb New York’s EVP of CRM Mike Brzozowski to get his thoughts on the subject ...Mike B on Facebook

Posted at 2:46 PM by soraya eltomey | Category: CRM | Permalink | Email this Post | Comments (0)

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