Posted by Soraya Eltomey, Corporate Communications Associate, Draftfcb

Draftfcb today announced the launch of its Institute of Decision Making. What’s this all about exactly? Well it has to do with understanding the instinctual triggers that influence consumer decisions and applying that expertise to attract new business and build better brand value for clients.

To find out more about what’s to come from this global group and its academic partners at Stanford and Berkeley, check out the video below from the Institute’s director, Draftfcb San Francisco Director of Strategic Planning Matthew Willcox.

MW