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DRAFTFCBlog - Thoughts, Insights and Opinions on the Ad Industry > Posts > Upfront Week Reminds Us that TV is Still a Powerhouse  

 
6/1/2010
Upfront Week Reminds Us that TV is Still a Powerhouse

Posted by Soraya Eltomey, Associate, Corporate Communications

Having formerly worked on the media side of broadcast TV, I am always intrigued by upfront week and how the networks will convince you to buy time during their programming. Given that the web and social media have certainly changed the way in which consumers are entertained and informed, I turned to Draftfcb New York SVP/Group Media Director Ted Ellet for his thoughts on the evolution of TV viewership.

Ted Ellet Upfront

Posted at 2:13 PM by soraya eltomey | Category: Media | Permalink | Email this Post | Comments (0)

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